The Endangered Typeface

The Endangered Typeface - Print Edition is a limited edition of numbered serigraphs, printed at FICA Oficina Criativa for the Nature Association Portugal | WWF Portugal and created by Ogilvy Bar.

Last year, in International Biodiversity DayBar Ogilvy has launched a campaign against the extinction of species for Associação Natureza Portugal and WWF Portugal:

The Endangered Typeface. A living fountain to protect all animal life
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Yesterday, March 3, to mark World Wildlife Day, they brought this idea back to life with the launch of a Limited Edition of Numbered Screen Prints, which aims to help keep awareness alive in all of us.

The limited edition serigraphs were printed at FICA Oficina Criativa. Twenty-six serigraphs, one for each letter of the alphabet.

credits: Bar Ogilvy

What is The Endangered Typeface?

The Endangered Typeface is a living font that is directly linked to the IUCN RED LISTwhich assesses the risk of species extinction.

Each letter in this typeface represents an animal. The smaller the number of individuals of that species, the more the corresponding letter fades.

learn more about the campaign

Limited Edition Screen Prints

Because every animal species is a limited edition. Silkscreen editions have been created for each of the letters in the alphabet. Each letter represents an endangered species.

What is screen printing?

knows the process

Screen printing is an ancient printing process in which ink is transferred to a substrate (paper, fabric, other) by means of a stretched mesh, the screen. This versatile method is used on a variety of materials, from paper and fabric to glass, plastic and metal.

Learn about the process and explore its stages, from preparing the canvases to applying them to different substrates.